This project was a Gatorade activation along the beachfront in Rio de Janeiro.
The proposal included designing an informational totem to engage pedestrians, as well as a uniform kit for the event’s instructors.
However, the main challenge was designing the layout for a footvolley table, where the matches would take place.
To achieve this, I created the visual design and applied it to a mockup, allowing for a clear preview of its real-world application.
The result was a successful campaign, combining audience engagement, entertainment, and strong brand awareness.
